Love UU

Love UU is an AR project developed for the campaign Together we can stop the virus promoted by Gilead in partnership with Bepart. To celebrate the 40 years of the discovery of HIV, other artists and me were asked to create an artwork in AR about the scientific achievements to fight the virus.

I decided to focus on the concept of U=U, undetectable = untrasmittable, that represents not only a scientific achievement, but also the liberation from the stigma that identified the HIV-positive status. My illustration catch a couple in a moment of intimacy, that when animated becomes a playful dance as a celebration of sexuality and the human body, not more symbol of something wrong, but as something to reclaim as the connection with life itself.